Aaron Kettl | Travel
I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. My skills are in uncovering and translating customer insights into actionable principles to design around core need. I believe in prototyping as a fundamental tool throughout my design process.
design strategy, user experience, design thinking, design, prototype, prototyping, rapid prototyping, strategy, visual design, mobile design, usability, ios, experience design, MBA, MBA in Design Strategy, DMBA,
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PRODUCT BRIEF

Rosetta Stone Travel is a language learning utility app for practicing words and phrases on the go. This mobile app cover 6 different languages, and offers vocabulary works and useful application exercises for applying the words in real life travel contexts.
For this project, our design team at Rosetta Stone, consisting of Shay Isdale and me, were tasked with redesigning the existing version 1.0 of the app to release an entirely new version 2.0 update. The project existed for 4 months and then was canceled. In that time I rethought the information architecture, and completely redesigned the navigation as well as all activity patterns.

INFORMATION ARCHITECTURE

VERSION 1.0 (OLD)

This is the original flow for the information architecture, which was disorganized and overcomplicated. There were to many steps to access the content of the app which distracted users, and created a disruptive user experience.

VERSION 2.0

In the second version I focussed on simplifying the on-boarding flow to eliminate unnecessary steps. I also brought the more important areas of the app to the front of the user experience to encourage user engagement.

One important change was to make “sign up” optional so the user can try out the app. Alternatively, the app would present the optional sign up screen to the user when they try to access activities. This allows the user to test the app before committing to sign up. But the user must sign up to access the learning features.

WIREFRAMES

PRIMARY NAVIGATION

LESSONS

PHRASEBOOK

MAPS

ACTIVITY PATTERNS

PICTURE TO TEXT

3 images

PICTURE TO TEXT

4 images

MATCHING TEXT

MATCHING TEXT-TO-TEXT

SEQUENCING SENTENCES

MATCHING QUESTIONS & ANSWERS

ANSWERING QUESTIONS WITH SPEECH

CONVERSATION PRACTICE

VISUAL DESIGN

Rosetta Stone Travel is a language learning utility app for practicing words and phrases on the go. This mobile app cover 6 different languages, and offers vocabulary works and useful application exercises for applying the words in real life travel contexts.

I was tasked with redesigning the existing version 1.0 of the app to release an entirely new version 2.0 update. The project existed for 4 months and then was canceled. In that time I rethought the information architecture, and completely redesigned the navigation as well as all activity patterns.