MBA, Senior Interaction Designer & Product Strategist
I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. My skills are in uncovering and translating customer insights into actionable principles to design around core needs. I believe in prototyping as a fundamental tool throughout my design process.
At HomeAway, I am responsible for leading a team of designers to build a design system for the Traveler mobile experience. My focus is on guiding the overall product strategy to create an intuitive experience through a unique expression of the HomeAway Brand.
IBM Mobile Innovation Lab
In the Mobile Innovation Lab I am responsible for guiding design processes and strategic thinking across a highly collaborative environment of designers. My goal is to foster success in the MIL by looking for opportunities to solve complex business challenges for IBM, and then mobilizing my team to explore innovative solutions. During this team exploration, I focuses on guiding a collaborative environment that encourages the challenging of intellectual thought with tools for rapid prototyping and experimentation.
June 2013 — May 2015
Senior Interaction Designer
Roles involved designing and guiding processes to lead team collaboration and production. Identified opportunities for aligning the user experience across a diverse portfolio of educational products. Designed and tested enterprise software for managing the distribution of product licenses across companies and tracking user progress.
March 2012 — May 2013
Product and User Experience Designer
Responsible for facilitating communication between clients and team, leading design process, and establishing a team vision. Leveraged human-centered design process to identify user pain points to solve for.
November 2011 — April 2012
Developed a line of products made with new techniques in digital fabrication and concrete molding. Led strategic decision making in product design, marketing, and customer relationship. Managed marketing and e-commerce through multiple websites and Internet channels. Learned struggles and challenges of starting a company.
2011 — 2013
California College of the Arts
MBA in Design Strategy, Business Administration, Management and Operations
Through this professional program, I learned processes of human centered research and strategic thinking to propel transformational business innovation through product design. Gained new perspectives of systems thinking, generative leadership financial management and entrepreneurship to be an effective project manager.
2005 — 2009
NewSchool of Architecture & Design
Bachelor of Architecture (BArch), Architecture
Learned skills of graphic design, visual communication, systems thinking, prototyping, sustainability, and architectural planning to be an effective design communicator. Upon receiving a Bachelor of Architecture, I was presented the Design Excellence Award for my thesis work.