Aaron Kettl | About
I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. My skills are in uncovering and translating customer insights into actionable principles to design around core need. I believe in prototyping as a fundamental tool throughout my design process.
design strategy, user experience, design thinking, design, prototype, prototyping, rapid prototyping, strategy, visual design, mobile design, usability, ios, experience design, MBA, MBA in Design Strategy, DMBA,
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Design Director at HomeAway

I am a Design Director at HomeAway where I lead a team of 20 designers to image the future of the travel industry for the vacation rental space. My experience is in business strategy, product design, architecture, and fabrication. For the past 7 years, my professional practice has been in digital experience design.

Outside of work, I spend time with my wife and son. When I have time for hobbies, I enjoy invent new products and build furniture.


Design + Business

I’m focussed on merging design and business thinking to solve big problems.

Product Strategy

I know how to assess the market to gain insights into user needs to guide product strategy.

Enterprise Solutions

I’ve designed large scale administrator portals for data management and reporting analytics.

Design Process

Design is about communicating information, so I’m interested in crafting processes to guide the mechanisms for communication.

Interaction Design

I strive to deliver a minimalist solution that speaks for itself. I focus on reducing information down to the essentials to bring clarity to my designs.

User Experience

I’ve learned that understanding user behavior and crafting the experiences are essential to designing a lasting solution.


For questions, inquiries, or generally favorable conversation, send me an email here or use the form below.

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