I’m currently leading a global team of 22 designers across 7 counties to imagine the future of travel for HomeAway and Vrbo.
At HomeAway, I was responsible for leading a team of 5 designers to build a design system for the Traveler mobile experience. My focus was on guiding the overall product strategy to create an intuitive experience through a unique expression of the HomeAway Brand.
In the Mobile Innovation Lab I am responsible for guiding design processes and strategic thinking across a highly collaborative environment of designers. My goal is to foster success in the MIL by looking for opportunities to solve complex business challenges for IBM, and then mobilizing my team to explore innovative solutions. During this team exploration, I focuses on guiding a collaborative environment that encourages the challenging of intellectual thought with tools for rapid prototyping and experimentation.
Roles involved designing and guiding processes to lead team collaboration and production. Identified opportunities for aligning the user experience across a diverse portfolio of educational products. Designed and tested enterprise software for managing the distribution of product licenses across companies and tracking user progress.
Responsible for facilitating communication between clients and team, leading design process, and establishing a team vision. Leveraged human-centered design process to identify user pain points to solve for.
Developed a line of products made with new techniques in digital fabrication and concrete molding. Led strategic decision making in product design, marketing, and customer relationship. Managed marketing and e-commerce through multiple websites and Internet channels. Learned struggles and challenges of starting a company.
Through this professional program, I learned processes of human centered research and strategic thinking to propel transformational business innovation through product design. Gained new perspectives of systems thinking, generative leadership financial management and entrepreneurship to be an effective project manager.
Learned skills of graphic design, visual communication, systems thinking, prototyping, sustainability, and architectural planning to be an effective design communicator. Upon receiving a Bachelor of Architecture, I was presented the Design Excellence Award for my thesis work.
I’m focussed on merging design and business thinking to solve big problems.
I know how to assess the market to gain insights into user needs to guide product strategy.
I’ve designed large scale administrator portals for data management and reporting analytics.
Design is about communicating information, so I’m interested in crafting processes to guide the mechanisms for communication.
I strive to deliver a minimalist solution that speaks for itself. I focus on reducing information down to the essentials to bring clarity to my designs.
I’ve learned that understanding user behavior and crafting the experiences are essential to designing a lasting solution.