Aaron Kettl | Design
I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. My skills are in uncovering and translating customer insights into actionable principles to design around core need. I believe in prototyping as a fundamental tool throughout my design process.
design strategy, user experience, design thinking, design, prototype, prototyping, rapid prototyping, strategy, visual design, mobile design, usability, ios, experience design, MBA, MBA in Design Strategy, DMBA,
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I am currently working as an Advisory Designer in the IBM Mobile Innovation Lab where I am responsible for guiding design processes and strategic thinking across a highly collaborative environment of designers.

Aaron Kettl

Interaction Designer & Product Strategist

ABOUT ME

I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. I am skilled in uncovering and translating customer insights into actionable principles to design around core needs. I believe in prototyping as a fundamental tool throughout my design process.

WHAT I DO

Design + Business

I’m focussed on merging design and business thinking to solve big problems.

Product Strategy

I know how to assess the market to gain insights into user needs to guide product strategy.

Enterprise Solutions

I’ve designed large scale administrator portals for data management and reporting analytics.

Design Process

Design is about communicating information, so I’m interested in crafting processes to guide the mechanisms for communication.

Interaction Design

I strive to deliver a minimalist solution that speaks for itself. I focus on reducing information down to the essentials to bring clarity to my designs.

User Experience

I’ve learned that understanding user behavior and crafting the experiences are essential to designing a lasting solution.

ENERGI APP

Energi is a health and fitness app dedicated to improving the user’s energy throughout the day through micro coaching activities from health experts. The app leverages the user’s synced calendar to gauge their energy throughout the day. The app has a library of micro coaching content from world-class behavioral coaches that can be added into the user’s agenda to accomplish new milestones. The Energi Engine recommends micro coaching activities to do throughout the day to boost the user’s energy. The user can schedule these activities into their day, and view the energy impact through their the Energi Graph.

This app is coming soon to the Apple iTunes store.

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TRAVEL APP

Rosetta Stone Travel is a language learning utility app for practicing words and phrases on the go. This mobile app covers 6 different languages offering vocabulary words and useful application exercises for applying words in a real-life travel context.

I was tasked with redesigning the existing version 1.0 of the app to release an entirely new version 2.0 update. I re-thought the information architecture and completely redesigned the navigation as well as all activity patterns.

WORLD PHOTOS APP

Rosetta Stone World Photos is a concept for a photo app that allows users to take photos that represent a “word of the day”. The community can vote on the best photo that represents the provided word. The user generated content is crowd sourced for use within other language products. This app builds content while capturing marketing leads.

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ROSETTA STONE VOCABULARY APP

Rosetta Stone is your guide to language learning. Take us with you on your next trip and let Rosetta Stone Travel be your language learning companion.

Rosetta Stone Travel is a language utility app designed to help casual learners practice the language they’ll need before they travel and provide reference materials for when they reach their destination. With simple and elegant learning interactions, conversation practice, and a robust set of language utilities, Rosetta Stone Travel is the perfect solution for the casual language learner and traveler.

TRIANGULATE APP

Triangulate is a fun and simple strategy game where triangles collide. Swipe diagonally or up and down to add triangles together.  Only triangles of similar colors can merge together to add points. After every swipe a new triangle appears on the screen. All the numbers add up to give your total score. The goal is to strategically add triangles together to reach your highest score. The game can be customized with 4 different color schemes.

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ADMINISTRATOR TOOLS

This is a major enterprise dashboard tool for administrators to manage large batches of users and assign product licenses. This was successfully designed and built to solve real technical constraints and address business needs to offer value to enterprise customers.

The InVision prototype was built in grayscale with little visual style so the broader product team could understand the user experience. This allowed the design team the freedom to explore different visual styles and create a separate visual style guide for the product. Throughout the process, the prototype became a core tool for design deliverables, communicating new features, and testing concepts with potential users.

I enjoy collaborating with talented teams trying to solve big problems.