Aaron Kettl

I’m a designer,
builder and inventor

My background is in business strategy, user experience design, industrial design, material fabrication, & architecture.

I currently serve as the Head of Design Strategy at Procore where I’m investigating the benefits of artificial intelligence to accelerate productivity in the construction industry.

I'm also the founder of ArchMeta, focused on helping Architects create experiential VR experiences for spatial computing.

And I'm passionate about the travel industry, so I'm building Travel Stories to help all of us plan our travels faster with AI, and inspire you to go on your next adventure.

My work is focused on...

Leading teams

Seeking to understand what motivates and guides people to achieve high functioning teams.

Digital design

Digital product design is my current focus to build intuitive and effortless product experiences.

Physical craft

I enjoy studying materials and fabricating methods to prototype and test my idea.

Architecture

I'm fascinated by spacial design and structural systems that shape the built environment.

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Leadership

Building teams

I am motivated by craft and doing great work, and I strive to create environments where others can be challenged to do the best work of their careers.

I encourage intellectual curiosity in myself and my team. I believe individuals that are intellectually curious are always learning and seeking out new knowledge. I also encourage everyone to share their knowledge outward to help us collectively grow as a team.

Leadership approach