Aaron Kettl | Design
I am a multidisciplinary professional with experience in human centered design, user experience, design strategy and visual communication. My skills are in uncovering and translating customer insights into actionable principles to design around core need. I believe in prototyping as a fundamental tool throughout my design process.
design strategy, user experience, design thinking, design, prototype, prototyping, rapid prototyping, strategy, visual design, mobile design, usability, ios, experience design, MBA, MBA in Design Strategy, DMBA,
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Product Strategist & Experience Designer

I’m a design strategist with a deep understanding of business practices. I lead a team of designers in the IBM Mobile Innovation Lab where I guide our design process and strategic thinking to help companies deliver a better experience for their customers. I also strive to create a collaborative environment that invites experimentation and the challenging of intellectual though.

My work is focussed on designing digital & physical experiences.

I am a multidisciplinary professional with experience in human centered design, user experience design, business strategy and visual communication. Prototyping is a fundamental tool throughout my design process to better understand the customer experience and determine an appropriate value proposition. Through techniques of prototyping, I leverages my background in material fabrication and digital design to craft an experience and validate my assumptions.

Energi is a featured app in iTunes App Store for a health and fitness. Energi assists in improving the user’s mental and physical energy throughout the day through micro coaching activities from health experts. The app leverages the user’s synced calendar to gauge their energy throughout the day, and recommends micro coaching activities from world-class behavioral coaches. The user can schedule these activities into their day to accomplish new milestones to balance their energy.

You can download the Energi App in the Apple iTunes store.

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Rosetta Stone Travel is a language learning utility app for practicing words and phrases on the go. This mobile app covers 6 different languages offering vocabulary words and useful application exercises for applying words in a real-life travel context.

I was tasked with redesigning the existing version 1.0 of the app to release an entirely new version 2.0 update. I re-thought the information architecture and completely redesigned the navigation as well as all activity patterns.

Rosetta Stone World Photos is a concept for a photo app that allows users to take photos that represent a “word of the day”. The community can vote on the best photo that represents the provided word. The user generated content is crowd sourced for use within other language products. This app builds content while capturing marketing leads.

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Rosetta Stone is your guide to language learning. Take us with you on your next trip and let Rosetta Stone Travel be your language learning companion.

Rosetta Stone Travel is a language utility app designed to help casual learners practice the language they’ll need before they travel and provide reference materials for when they reach their destination. With simple and elegant learning interactions, conversation practice, and a robust set of language utilities, Rosetta Stone Travel is the perfect solution for the casual language learner and traveler.

Triangulate is a fun and simple strategy game where triangles collide. Swipe diagonally or up and down to add triangles together.  Only triangles of similar colors can merge together to add points. After every swipe a new triangle appears on the screen. All the numbers add up to give your total score. The goal is to strategically add triangles together to reach your highest score. The game can be customized with 4 different color schemes.

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This is a major enterprise dashboard tool for administrators to manage large batches of users and assign product licenses. This was successfully designed and built to solve real technical constraints and address business needs to offer value to enterprise customers.

The InVision prototype was built in grayscale with little visual style so the broader product team could understand the user experience. This allowed the design team the freedom to explore different visual styles and create a separate visual style guide for the product. Throughout the process, the prototype became a core tool for design deliverables, communicating new features, and testing concepts with potential users.

 

2009 UNDERGRADUATE ARCHITECTURE THESIS

From June of 2008 to May of 2009 I embarked on a project that would challenge and push me in every area of life. FLEX: Kinematic Operations was an academic pursuit to understanding the symbiosis between the kinematics of the human body and the kinetics of our manmade environment. This was an effort that grew my skills in strategy, research, testing, design, fabrication, and presentation. This collection consists of 5 chapters with the culmination of a final architectural thesis book which summarized the extent of my work in 320 pages.

I enjoy collaborating with talented teams trying to solve big problems.