I am a designer with an MBA, which means I know how to understand business requirements, study the customer landscape, and design a product that solved a complex aggregation of design challenges.About Me
I’m focussed on merging design and business thinking to solve big problems.
I know how to assess the market to gain insights into user needs to guide product strategy.
I’ve designed large scale administrator portals for data management and reporting analytics.
Design is about communicating information, so I’m interested in crafting processes to guide the mechanisms for communication.
I strive to deliver a minimalist solution that speaks for itself. I focus on reducing information down to the essentials to bring clarity to my designs.
I’ve learned that understanding user behavior and crafting the experience are essential to designing a lasting solution.
Rosetta Stone Travel is a language learning utility app for practicing words and phrases on the go. This mobile app cover 6 different languages, and offers vocabulary works and useful application exercises for applying the words in real life travel contexts.
I was tasked with redesigning the existing version 1.0 of the app to release an entirely new version 2.0 update. The project existed for 4 months and then was canceled. In that time I rethought the information architecture, and completely redesigned the navigation as well as all activity patterns.
I worked with the Energi team to help image their energy management app. The conceptualized and built a presentation of the watch concept which was submitted to the Apple Health & Wellness team for review.
Energi is an app that syncs with your calendar and uses professional coaching metrics to measures your mental energy. The app also recommends ways to energize your brain with coaching exercises from a collection of fitness experts. The app also extends to the Apple Watch for quick notifications easy interaction with the app.
This project is ongoing and coming soon to the App Store.
Rosetta Stone World Photos is an app concept for a photo app that allows users to take photos that represent the word of the day. The community can vote on the best photo that represents the provided word. The user generated content is crowd sourced for use within other language products. This app becomes a content builder, meanwhile capturing marketing leads.
Over the past year I’ve working on this major enterprise dashboard tool for administrators to manage large batches of users and assigning product licenses. This design was successfully generated amongst real technical constraints and business needs to offer value to enterprise customers.